AWS Marketplace, co-sell, and cloud GTM advisory

Helping ISVs build and scale with AWS.

Founded by Pete Zarras, an ex-AWS and ex-Microsoft operator, SolutionsEverywhere advises early- and mid-stage software companies on AWS Marketplace readiness, co-sell strategy, partner ecosystem navigation, and cloud GTM execution.

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What we do

We help software companies turn AWS partnership potential into practical GTM execution.

AWS is not one audience. Account teams, partner teams, solutions architects, Marketplace specialists, and industry teams each care about different signals. SolutionsEverywhere helps ISVs understand those roles, prepare the right story, and build a disciplined path from Marketplace presence to co-sell motion.

Who's Who in the Zoo

Apply Pete's Zoo Framework to clarify who matters inside AWS, what each role is measured on, and how to sequence engagement without turning the motion into guesswork.

Prepare for Marketplace and co-sell

Shape positioning, readiness, and operating cadence so AWS-facing conversations are grounded in customer value and executable next steps.

Build repeatable GTM motion

Support workshops, playbooks, advisory work, and fractional GTM leadership for teams that need practical operating help.

Who we help

Built for early- to mid-stage ISVs scaling through AWS.

SolutionsEverywhere works with Seed through Series B software companies, founders, GTM leaders, partnerships leaders, and operators who are building on AWS or preparing to scale through AWS Marketplace and partner-led growth.

Founder credibility

Pete Zarras brings operator experience from AWS, Microsoft, and the cloud partner ecosystem.

Pete is a serial entrepreneur and former AWS and Microsoft leader who spent 7.5 years at AWS, including nearly five years as a Professional Services leader and more than 2.5 years as a senior Startups Solutions Architecture leader. His team supported Scale Motion ISV startups running on AWS and building stronger GTM and co-sell B2B motions. He built SolutionsEverywhere to help ISVs stop guessing their way through the cloud partner ecosystem and start building practical, high-leverage growth motions.

Next step

If you are trying to turn AWS partnership potential into a real co-sell motion, let's talk.

contact@solutionseverywhere.com Pete Zarras on LinkedIn SolutionsEverywhere on LinkedIn